REPORT



ALARIS, THE NEW MADRID-VALENCIA LINE SERVICE


MADRID OFFICE



Renfe is going to name ALARIS to the new product that will run in the Madrid-Valencia line since the next 16th of January. With this name, the company finally breaks with a commercial model based in the naming of the products that coincides with the type of train (TER, Expreso, Rápido, Intercity...) and finally bets on a commercial strategy based on some namings of new products that evoke quality, modernity and customer service. Renfe already started this strategy with AVE and continued with EUROMED. ALARIS is other step in this model that will have continuity in other lines and new products.



Lateral view of the new ALARIS.



The ALARIS doesn't replace other train in service. Although Renfe is going to remove the old Intercity from the Madrid-Valencia line, ALARIS is a new product that breaks with all that was identified with railway service. ALARIS means not only the starting of a new train-built by Alstom and Fiat-but the introduction fo a new concept of station services too-with Club places in the main terminals, free parking, reception- and, mainly on board-welcome drink, restaurant service included in the ticket price (in preferential area), lended by Wagons-Lits, etc.-.

The ALARIS will have a high number of departures both from Madrid and from Valencia. Two daily services arrives to Gandía and Castellón, towns which have a big number of passengers from Madrid.


The services aboard are the main part of the ALARIS concept.



MODERNITY, QUALITY AND SERVICE

According with the company, "with this new naming, Renfe breaks with a model based on technnical names and finally bets on a model more sophisticated, that speaks about modernity, quality and service".

"ALARIS has many relations with other words, mainly with a latin origin. Is an easy name to pronounce, that evokes directly the idea of flying, that transmits the sensation of movement, speed, lightness. At the same time, ALARIS communicates exclusiveness, differentiation and credibility", have said the responsibles of the company.

According with the creatives of this new naming, "ALARIS is a name that evokes the world of the flights, trips, the overcoming of the ground obstacles to carry the passenger to the destination. The same name transports you flying quickly and comfortably".


The ALARIS will join Madrid and Valencia with many services; other two trains arrives each day to Gandía and Castellón.



CHARACTERS OF THE NEW PRODUCT

TRAINS:
- 160 sites divided in one first class coach and two tourist class coaches.
- New cafeteria.
- Maximum commercial velocity 220 kilometers per hour.
- Park: 10 new trains.

TECHNNICAL EQUIPMENT:
- ATC System of Automatic Trains Protection.
- Command Control and Diagnostic System, that permits to detect, to control and to visualize in desk any breakdown of the train.
-Static recorder, that register the variables related to the security of the train running.
- Ways of driving: manual or with beforehand fixed velocity.


The famous pendolino, built by Alsthom and Fiat, is able to reach 220 km/h of maximum velocity.



STATION SERVICES FOR THE PASSENGERS:
- Reception in the main terminals.
- Free parking in the station that have this service for the first class passengers.
- Club lounges in the main terminals.

SERVICES ON THE TRAIN FOR THE FIRST CLASS PASSENGERS:
- Video service.
- Restaurant service on the seat (breakfast, lunch, dinner or snack, according with the travel hour), included in the price of the trip.
- National, local and economic press.
- Welcome drink.
- Baby sitter.

SERVICES ON THE TRAIN FOR THE TOURIST CLASS PASSENGERS:
- Cafeteria service.
- Video service.
- Baby sitter.

SITE AND ROUTE OFFER:
- High number of journeys on each way.
-Time of travel more reduced, 3 hours and 30 minutes more or less.
- Services in the line: Madrid-Albacete-Valencia/Gandía-Castellón

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